
智驾新生 轿跑典范:2026款MG7全维度解析与市场价值洞察
第一章 行业背景:智能网联时代下的轿跑市场变革
第一节 全球汽车产业智能化转型浪潮
进入21世纪第三个十年,全球汽车产业正经历一场以智能化、网联化、电动化为核心的深刻变革。随着人工智能、大数据、5G通信等前沿技术与汽车产业的深度融合,传统燃油汽车的产品形态与使用场景被彻底重塑,智能汽车已成为行业发展的必然趋势。据权威机构统计,2025年全球智能汽车销量突破1,2亿辆,占全球汽车总销量的比重达到45%,其中中国市场智能汽车销量占比更是高达52%,成为全球智能汽车产业发展的核心引擎。
Entering the third decade of the 21st century, the global automotive industry is undergoing a profound transformation centered on intelligence, connectivity, and electrification, With the in-depth integration of cutting-edge technologies such as artificial intelligence, big data, and 5G communication with the automotive industry, the product form and usage scenarios of traditional fuel vehicles have been completely reshaped, and intelligent vehicles have become an inevitable trend in the industry's development, According to authoritative statistics, global smart car sales exceeded 120 million units in 2025, accounting for 45% of global total car sales, Among them, the proportion of smart car sales in the Chinese market reached as high as 52%, making it the core engine for the development of the global smart car industry,
展开剩余97%在智能化转型的大背景下,消费者对汽车的需求已不再局限于代步工具的基本属性,而是更加注重车辆的智能交互体验、辅助驾驶能力以及个性化服务。传统汽车“出厂即定型”的模式逐渐被打破,具备持续OTA升级能力、可实现全生命周期进化的智能汽车,成为消费者购车时的核心考量因素。与此同时,各大汽车品牌纷纷加大在智能技术研发领域的投入,以智能配置为核心的差异化竞争,成为当前汽车市场竞争的主流态势。
Against the background of intelligent transformation, consumers' demand for cars is no longer limited to the basic attribute of a means of transportation, but pays more attention to the vehicle's intelligent interaction experience, assisted driving capabilities, and personalized services, The traditional model of "fixed at the factory" for cars has gradually been broken, and intelligent vehicles with continuous OTA upgrade capabilities and full-life cycle evolution have become core considerations for consumers when purchasing cars, At the same time, major automobile brands have increased their investment in the field of intelligent technology research and development, and differentiated competition centered on intelligent configuration has become the mainstream trend of competition in the current automobile market,
政策层面,全球主要经济体也纷纷出台相关政策支持智能汽车产业的发展。中国政府先后发布《智能汽车创新发展战略》《“十四五”智能网联汽车发展规划》等政策文件,明确提出到2026年,智能网联汽车新车销量占比达到60%以上,高阶辅助驾驶功能在中高端车型中的装配率超过80%。欧盟、美国、日本等国家和地区也相继推出补贴政策、完善基础设施建设,为智能汽车产业的发展营造了良好的政策环境。
At the policy level, major economies around the world have also introduced relevant policies to support the development of the intelligent automobile industry, The Chinese government has successively issued policy documents such as the "Strategic Plan for the Innovative Development of Intelligent Vehicles" and the "14th Five-Year Plan for the Development of Intelligent Connected Vehicles", clearly proposing that by 2026, the sales volume of new intelligent connected vehicles will account for more than 60% of the total, and the assembly rate of high-level assisted driving functions in mid-to-high-end models will exceed 80%, The European Union, the United States, Japan and other countries and regions have also launched subsidy policies and improved infrastructure construction, creating a favorable policy environment for the development of the intelligent automobile industry,
第二节 中国轿跑市场的发展现状与竞争格局
作为汽车市场中的高端细分领域,轿跑车型以其时尚动感的外观设计、卓越的操控性能以及舒适的驾乘体验,深受年轻消费群体的青睐。近年来,随着中国消费者购买力的提升以及消费观念的升级,轿跑市场呈现出稳步增长的态势。据乘联会数据显示,2025年中国轿跑市场销量达到85万辆,同比增长18%,远高于整体汽车市场的增长水平。
As a high-end segment in the automobile market, coupe models are deeply favored by young consumer groups for their fashionable and dynamic appearance design, excellent handling performance, and comfortable riding experience, In recent years, with the improvement of Chinese consumers' purchasing power and the upgrading of consumption concepts, the coupe market has shown a steady growth trend, According to data from the China Passenger Car Association, sales of China's coupe market reached 850,000 units in 2025, a year-on-year increase of 18%, which is much higher than the growth level of the overall automobile market,
从市场竞争格局来看,当前中国轿跑市场呈现出“合资品牌主导、自主品牌崛起”的态势。合资品牌如宝马、奔驰、奥迪等,凭借其悠久的品牌历史、成熟的技术储备以及强大的品牌影响力,在中高端轿跑市场占据主导地位。以宝马4系、奔驰C级轿跑、奥迪A5等为代表的车型,凭借出色的产品力与品牌溢价能力,成为市场的标杆产品。
From the perspective of the market competition pattern, the current Chinese coupe market presents a situation of "dominance by joint-venture brands and rise of independent brands", Joint-venture brands such as BMW, Mercedes-Benz, and Audi occupy a dominant position in the mid-to-high-end coupe market with their long brand history, mature technical reserves, and strong brand influence, Models represented by BMW 4 Series, Mercedes-Benz C-Class Coupe, and Audi A5 have become benchmark products in the market with their excellent product strength and brand premium capacity,
与此同时,自主品牌在轿跑市场的竞争力也在不断提升。随着自主汽车品牌在设计、技术、品质等方面的全面进步,越来越多的自主品牌开始布局轿跑市场,推出了一系列具有高性价比的产品。以上汽名爵、吉利、长安、比亚迪等为代表的自主品牌,通过精准把握年轻消费者的需求,将智能配置、运动性能与亲民价格相结合,在10-20万元的中端轿跑市场取得了不俗的成绩。其中,上汽名爵MG7作为自主品牌轿跑的代表性车型,自上市以来便凭借其时尚的外观、强劲的动力以及丰富的配置,赢得了市场的广泛关注与认可。
At the same time, the competitiveness of independent brands in the coupe market is also constantly improving, With the comprehensive progress of independent automobile brands in design, technology, quality and other aspects, more and more independent brands have begun to layout the coupe market and launched a series of cost-effective products, Independent brands represented by SAIC MG, Geely, Changan, BYD, etc,, by accurately grasping the needs of young consumers, combining intelligent configuration, sports performance and affordable prices, have achieved good results in the mid-range coupe market of 100,000-200,000 yuan, Among them, SAIC MG MG7, as a representative model of independent brand coupes, has won widespread market attention and recognition since its launch with its fashionable appearance, strong power and rich configuration,
当前,中国轿跑市场的竞争已从传统的动力性能、外观设计竞争,逐渐转向智能配置的竞争。消费者在选购轿跑车型时,除了关注车辆的动力参数、操控性能等传统指标外,对智能座舱、辅助驾驶、车机互联等智能配置的关注度越来越高。在此背景下,各大汽车品牌纷纷加大在智能技术领域的投入,通过搭载高阶辅助驾驶系统、AI语音大模型等先进智能配置,提升产品的市场竞争力。2026款MG7的推出,正是上汽名爵顺应市场趋势,以智能升级为核心的重要战略布局。
At present, the competition in China's coupe market has gradually shifted from the traditional competition of power performance and appearance design to the competition of intelligent configuration, When purchasing coupe models, consumers not only pay attention to traditional indicators such as vehicle power parameters and handling performance, but also pay more and more attention to intelligent configurations such as intelligent cockpit, assisted driving, and vehicle-machine connectivity, Against this background, major automobile brands have increased their investment in the field of intelligent technology, and improved the market competitiveness of their products by equipping advanced intelligent configurations such as high-level assisted driving systems and AI voice large models, The launch of the 2026 MG7 is an important strategic layout of SAIC MG to comply with market trends and focus on intelligent upgrading,
第三节 2026款MG7的市场定位与战略意义
上汽名爵品牌近日宣布,旗下2026款MG7将于1月6日正式推向市场。作为年度改款车型,2026款MG7在整体造型与技术架构上预计延续现有设计,核心升级集中于智能配置方面,将首次搭载NGP高阶辅助驾驶系统与AI语音大模型,旨在提升行车智能化水平与人机交互体验。此次改款,不仅是对现款MG7产品力的全面提升,更是上汽名爵巩固其中端轿跑市场地位、提升品牌影响力的重要举措。
SAIC MG brand recently announced that its 2026 MG7 will be officially launched on January 6th, As an annual facelift model, the 2026 MG7 is expected to continue the existing design in terms of overall shape and technical architecture, The core upgrade is concentrated on intelligent configuration, It will be equipped with NGP high-level assisted driving system and AI voice large model for the first time, aiming to improve the level of driving intelligence and human-computer interaction experience, This facelift is not only a comprehensive improvement of the product strength of the current MG7, but also an important measure for SAIC MG to consolidate its position in the mid-range coupe market and enhance its brand influence,
从市场定位来看,2026款MG7依然聚焦于10-20万元的中端轿跑市场,目标消费群体主要为25-35岁的年轻消费者。这一群体具有鲜明的消费特征:追求个性与时尚,注重产品的外观设计与运动性能;熟悉智能科技产品,对车辆的智能配置有较高的需求;消费观念理性,注重产品的性价比。2026款MG7通过在智能配置方面的核心升级,精准契合了目标消费群体的需求,有望进一步扩大其在中端轿跑市场的份额。
From the perspective of market positioning, the 2026 MG7 still focuses on the mid-range coupe market of 100,000-200,000 yuan, and the target consumer group is mainly young consumers aged 25-35, This group has distinct consumption characteristics: they pursue personality and fashion, and pay attention to the appearance design and sports performance of products; they are familiar with intelligent technology products and have high demands on the intelligent configuration of vehicles; they have a rational consumption concept and pay attention to the cost performance of products, Through the core upgrade in intelligent configuration, the 2026 MG7 accurately meets the needs of the target consumer group and is expected to further expand its share in the mid-range coupe market,
从战略意义来看,2026款MG7的推出,是上汽名爵践行“智能化转型”战略的重要体现。随着汽车产业智能化转型的加速,上汽名爵积极布局智能技术研发,通过在核心车型上搭载先进的智能配置,提升品牌的智能化形象。此次2026款MG7首次搭载NGP高阶辅助驾驶系统与AI语音大模型,标志着上汽名爵在智能网联技术领域的研发取得了重要突破,为后续产品的智能化升级奠定了坚实的基础。同时,2026款MG7的推出,也将进一步丰富上汽名爵的产品矩阵,提升品牌在整体汽车市场的竞争力。
From a strategic perspective, the launch of the 2026 MG7 is an important manifestation of SAIC MG's implementation of the "intelligent transformation" strategy, With the acceleration of the intelligent transformation of the automotive industry, SAIC MG has actively laid out intelligent technology research and development, and improved the brand's intelligent image by equipping core models with advanced intelligent configurations, The first installation of the NGP high-level assisted driving system and AI voice large model in the 2026 MG7 marks an important breakthrough in SAIC MG's research and development in the field of intelligent connected technology, laying a solid foundation for the intelligent upgrading of subsequent products, At the same time, the launch of the 2026 MG7 will further enrich SAIC MG's product matrix and enhance the brand's competitiveness in the overall automobile market,
第二章 外观设计:传承经典与时尚动感的融合
第一节 轿跑式车身设计的美学解析
在汽车设计领域,轿跑车型的车身设计一直是美学与工程学的完美融合。轿跑式车身以其流畅的线条、低矮的车身姿态以及动感的造型,成为汽车设计中的经典元素。2026款MG7预计继续采用轿跑式车身风格,在传承现款车型经典设计的基础上,进一步优化细节,打造出更加时尚动感的视觉效果。
In the field of automotive design, the body design of coupe models has always been a perfect integration of aesthetics and engineering, With its smooth lines, low body posture and dynamic shape, the coupe body has become a classic element in automotive design, The 2026 MG7 is expected to continue to adopt the coupe body style, and on the basis of inheriting the classic design of the current model, further optimize the details to create a more fashionable and dynamic visual effect,
从设计美学的角度来看,轿跑式车身的核心在于“流畅性”与“动感”的平衡。2026款MG7的车顶线条自A柱末端流畅下探,形成优雅的溜背造型。这种设计不仅能够提升车辆的空气动力学性能,降低风阻系数,还能够营造出强烈的运动氛围。据官方数据显示,现款MG7的风阻系数低至0,27Cd,处于同级别车型的领先水平。2026款MG7预计将延续这一优势,通过对车身线条的进一步优化,有望将风阻系数控制在0,26Cd以下,进一步提升车辆的燃油经济性与行驶稳定性。
From the perspective of design aesthetics, the core of the coupe body lies in the balance between "smoothness" and "dynamism", The roof line of the 2026 MG7 slopes smoothly downward from the end of the A-pillar, forming an elegant fastback shape, This design can not only improve the aerodynamic performance of the vehicle, reduce the drag coefficient, but also create a strong sporty atmosphere, According to official data, the drag coefficient of the current MG7 is as low as 0,27Cd, which is at the leading level among models of the same level, The 2026 MG7 is expected to continue this advantage, and through further optimization of the body lines, it is expected to control the drag coefficient below 0,26Cd, further improving the vehicle's fuel economy and driving stability,
除了流畅的车顶线条外,2026款MG7的车身比例也经过了精心设计。车辆的轴距预计将保持现款车型的2805mm,长、宽、高分别为4884mm、1889mm、1447mm。这种长轴距、短前悬、短后悬的车身比例,不仅能够为车内提供宽敞的驾乘空间,还能够营造出更加协调、动感的车身姿态。同时,车辆的离地间隙预计将保持在110mm左右,既能够满足日常行驶的通过性需求,又能够凸显轿跑车型低矮、贴地的运动特质。
In addition to the smooth roof line, the body proportion of the 2026 MG7 has also been carefully designed, The wheelbase of the vehicle is expected to remain 2805mm of the current model, with length, width and height of 4884mm, 1889mm and 1447mm respectively, This body proportion with long wheelbase, short front overhang and short rear overhang can not only provide spacious riding space in the car, but also create a more coordinated and dynamic body posture, At the same time, the ground clearance of the vehicle is expected to remain around 110mm, which can not only meet the passability requirements of daily driving, but also highlight the low and ground-hugging sports characteristics of the coupe model,
第二节 前脸设计:科技感与品牌辨识度的提升
前脸设计是汽车品牌辨识度的核心体现,也是车辆视觉效果的重要组成部分。2026款MG7预计将延续现款车型的家族式前脸设计,并在细节上进行优化,进一步提升车辆的科技感与品牌辨识度。
The front face design is the core embodiment of the automobile brand's recognition and an important part of the vehicle's visual effect, The 2026 MG7 is expected to continue the family-style front face design of the current model, and optimize the details to further enhance the vehicle's sense of technology and brand recognition,
现款MG7采用了大尺寸的多边形进气格栅,内部配备了直瀑式的镀铬饰条,搭配犀利的LED前大灯,营造出强烈的视觉冲击力。2026款MG7预计将继续采用这一设计风格,进气格栅的尺寸与形状可能会进行微调,使其更加协调。同时,前大灯组预计将进行升级,采用更加先进的LED光源,提升照明效果与使用寿命。此外,前大灯组还可能加入动态转向灯、自动大灯、自适应远近光等功能,进一步提升车辆的科技感与实用性。
The current MG7 adopts a large-size polygonal air intake grille, equipped with vertical waterfall chrome strips inside, paired with sharp LED headlights, creating a strong visual impact, The 2026 MG7 is expected to continue this design style, and the size and shape of the air intake grille may be fine-tuned to make it more coordinated, At the same time, the front headlight group is expected to be upgraded, adopting more advanced LED light sources to improve lighting effect and service life, In addition, the front headlight group may also add functions such as dynamic turn signals, automatic headlights, and adaptive high and low beams, further enhancing the vehicle's sense of technology and practicality,
在前保险杠设计方面,2026款MG7预计将延续现款车型的运动化设计风格,配备大尺寸的进气口与犀利的导流槽。进气口不仅能够为发动机与制动系统提供更好的散热效果,还能够营造出强烈的运动氛围。导流槽则能够引导气流,降低风阻,提升车辆的行驶稳定性。此外,前保险杠还可能加入镀铬饰条、黑色包围等元素,进一步提升车辆的时尚感与层次感。
In terms of front bumper design, the 2026 MG7 is expected to continue the sporty design style of the current model, equipped with large-size air inlets and sharp air guide grooves, The air inlets can not only provide better heat dissipation for the engine and braking system, but also create a strong sporty atmosphere, The air guide grooves can guide the air flow, reduce wind resistance, and improve the driving stability of the vehicle, In addition, the front bumper may also add elements such as chrome strips and black surrounds, further enhancing the vehicle's fashion sense and sense of hierarchy,
第三节 侧面设计:肌肉感与运动气质的凸显
车辆侧面是展现轿跑车型运动气质的重要部位。2026款MG7的侧面设计预计将延续现款车型的经典元素,并进行细节优化,进一步强化车辆的肌肉感与运动气质。
The side of the vehicle is an important part to show the sporty temperament of the coupe model, The side design of the 2026 MG7 is expected to continue the classic elements of the current model and optimize the details to further strengthen the vehicle's muscle sense and sporty temperament,
侧面通过豹跃肩线与双段腰线设计强化了肌肉感。豹跃肩线从车头延伸至车尾,线条流畅而富有张力,营造出强烈的力量感。双段腰线则进一步提升了车辆的层次感,上腰线从前轮眉延伸至后门把手,下腰线从车门下方延伸至车尾,两条腰线相互呼应,使车辆侧面更加立体。此外,2026款MG7还可能采用隐藏式车门把手设计,这一设计不仅能够提升车辆的科技感,还能够降低风阻,提升车辆的空气动力学性能。
The muscle sense is enhanced through the leopard-jump shoulder line and two-section waistline design on the side, The leopard-jump shoulder line extends from the front of the car to the rear of the car, with a smooth and tense line, creating a strong sense of power, The two-section waistline further enhances the sense of hierarchy of the vehicle, The upper waistline extends from the front wheel eyebrow to the rear door handle, and the lower waistline extends from the bottom of the door to the rear of the car, The two waistlines echo each other, making the side of the vehicle more three-dimensional, In addition, the 2026 MG7 may also adopt a hidden door handle design, which can not only improve the vehicle's sense of technology, but also reduce wind resistance and improve the vehicle's aerodynamic performance,
无边框车门也得以保留,这是轿跑车型的标志性设计元素之一。无边框车门能够营造出更加时尚、动感的视觉效果,同时也能够提升车辆的档次感。2026款MG7的无边框车门预计将采用更加先进的密封技术,提升车辆的隔音效果与密封性,降低行驶过程中的风噪与路噪。此外,车门还可能加入电动吸合功能,提升车辆的使用便捷性与舒适性。
The frameless doors are also retained, which is one of the iconic design elements of coupe models, Frameless doors can create a more fashionable and dynamic visual effect, and also enhance the grade of the vehicle, The frameless doors of the 2026 MG7 are expected to adopt more advanced sealing technology to improve the vehicle's sound insulation effect and sealing performance, and reduce wind noise and road noise during driving, In addition, the doors may also add an electric suction function to improve the convenience and comfort of the vehicle's use,
在轮毂设计方面,2026款MG7预计将配备18英寸或19英寸的大尺寸轮毂,轮毂的造型预计将更加时尚、动感。大尺寸轮毂不仅能够提升车辆的视觉效果,还能够提升车辆的操控性能。轮毂的材质预计将采用铝合金,既能够保证强度,又能够减轻重量。此外,轮毂还可能采用双色设计、多辐条设计等,进一步提升车辆的时尚感与个性化。
In terms of wheel hub design, the 2026 MG7 is expected to be equipped with 18-inch or 19-inch large-size wheel hubs, and the shape of the wheel hubs is expected to be more fashionable and dynamic, Large-size wheel hubs can not only improve the vehicle's visual effect, but also enhance the vehicle's handling performance, The material of the wheel hub is expected to be aluminum alloy, which can not only ensure strength but also reduce weight, In addition, the wheel hubs may also adopt two-color design, multi-spoke design, etc,, to further enhance the vehicle's fashion sense and personalization,
第四节 车尾设计:运动氛围与科技感的融合
车尾设计是车辆视觉效果的重要组成部分,也是展现轿跑车型运动氛围的关键部位。2026款MG7的车尾部分预计将延续现款车型的设计风格,并进行细节优化,进一步提升车辆的运动氛围与科技感。
The rear design is an important part of the vehicle's visual effect and a key part to show the sporty atmosphere of the coupe model, The rear part of the 2026 MG7 is expected to continue the design style of the current model and optimize the details to further enhance the vehicle's sporty atmosphere and sense of technology,
车尾部分则配备双边共四出排气,并搭载可自适应升降的三段式电动扰流板,进一步凸显运动气质。双边共四出排气是运动型轿车的标志性配置之一,能够营造出强烈的运动氛围,同时也能够提升车辆的排气效率。可自适应升降的三段式电动扰流板则是MG7的特色配置之一,该扰流板能够根据车辆的行驶速度自动调节高度与角度,提升车辆的空气动力学性能。当车辆低速行驶时,扰流板处于低位,减少风阻;当车辆高速行驶时,扰流板自动升起,增加下压力,提升车辆的行驶稳定性。2026款MG7的电动扰流板预计将进行升级,响应速度更快,调节精度更高。
The rear part is equipped with bilateral four-outlet exhaust and a three-section electric spoiler that can be adaptively lifted, further highlighting the sporty temperament, Bilateral four-outlet exhaust is one of the iconic configurations of sports cars, which can create a strong sporty atmosphere and also improve the vehicle's exhaust efficiency, The three-section electric spoiler that can be adaptively lifted is one of the characteristic configurations of the MG7, The spoiler can automatically adjust the height and angle according to the vehicle's driving speed, improving the vehicle's aerodynamic performance, When the vehicle is driving at low speed, the spoiler is in the low position to reduce wind resistance; when the vehicle is driving at high speed, the spoiler automatically rises to increase downforce and improve the vehicle's driving stability, The electric spoiler of the 2026 MG7 is expected to be upgraded with faster response speed and higher adjustment accuracy,
在尾灯设计方面,2026款MG7预计将延续现款车型的贯穿式尾灯设计。贯穿式尾灯能够营造出更加时尚、科技的视觉效果,同时也能够提升车辆的辨识度。尾灯组预计将采用LED光源,照明效果更好,使用寿命更长。此外,尾灯还可能加入动态流水转向灯、呼吸灯等功能,进一步提升车辆的科技感与时尚感。
In terms of taillight design, the 2026 MG7 is expected to continue the through-type taillight design of the current model, The through-type taillight can create a more fashionable and technological visual effect, and also improve the vehicle's recognition, The taillight group is expected to adopt LED light sources, with better lighting effect and longer service life, In addition, the taillights may also add functions such as dynamic flowing turn signals and breathing lights, further enhancing the vehicle's sense of technology and fashion,
在后保险杠设计方面,2026款MG7预计将延续现款车型的运动化设计风格,配备黑色包围、扩散器等元素。扩散器能够引导气流,降低车尾的气压,提升车辆的空气动力学性能。黑色包围则能够营造出更加运动、时尚的视觉效果。此外,后保险杠还可能加入反光条、镀铬饰条等元素,提升车辆的安全性与美观度。
In terms of rear bumper design, the 2026 MG7 is expected to continue the sporty design style of the current model, equipped with elements such as black surrounds and diffusers, The diffuser can guide the air flow, reduce the air pressure at the rear of the car, and improve the vehicle's aerodynamic performance, The black surround can create a more sporty and fashionable visual effect, In addition, the rear bumper may also add elements such as reflective strips and chrome strips to improve the vehicle's safety and aesthetics,
第三章 内饰与智能座舱:科技感与舒适性的完美融合
第一节 内饰布局:运动氛围与层次感的营造
进入车内,新车内饰布局仍以多屏互联为核心,整体风格注重运动氛围与层次感。2026款MG7的内饰设计预计将延续现款车型的家族式设计风格,并在细节上进行优化,进一步提升车辆的科技感与舒适性。
Entering the car, the new car's interior layout still takes multi-screen interconnection as the core, and the overall style focuses on sporty atmosphere and sense of hierarchy, The interior design of the 2026 MG7 is expected to continue the family-style design style of the current model, and optimize the details to further enhance the vehicle's sense of technology and comfort,
多屏互联是2026款MG7内饰的核心设计元素。车辆预计将配备12,3英寸的全液晶仪表盘与10,25英寸的中控液晶屏,形成双联屏设计。全液晶仪表盘能够显示丰富的车辆信息,如车速、转速、油耗、导航信息等,并且支持多种显示模式切换,满足用户的个性化需求。中控液晶屏则集成了车辆的大部分控制功能,如空调控制、多媒体控制、导航控制等,操作便捷。此外,2026款MG7还可能配备HUD抬头显示系统,将重要的车辆信息投射到前挡风玻璃上,提升驾驶安全性。
Multi-screen interconnection is the core design element of the 2026 MG7's interior, The vehicle is expected to be equipped with a 12,3-inch full LCD instrument panel and a 10,25-inch central control LCD screen, forming a dual-screen design, The full LCD instrument panel can display rich vehicle information, such as vehicle speed, engine speed, fuel consumption, navigation information, etc,, and supports switching between multiple display modes to meet users' personalized needs, The central control LCD screen integrates most of the vehicle's control functions, such as air conditioning control, multimedia control, navigation control, etc,, with convenient operation, In addition, the 2026 MG7 may also be equipped with a HUD head-up display system, which projects important vehicle information onto the front windshield, improving driving safety,
在内饰材质方面,2026款MG7预计将采用高品质的软性材质、皮革材质以及金属饰条,提升车辆的档次感与舒适性。中控台、门板等部位预计将采用软性材质包裹,触感细腻。座椅预计将采用真皮材质或仿皮材质,配备电动调节、加热、通风等功能,提升驾乘舒适性。此外,车辆还可能配备全景天窗、氛围灯等配置,进一步提升车内的舒适性与豪华感。
In terms of interior materials, the 2026 MG7 is expected to adopt high-quality soft materials, leather materials and metal decorative strips to improve the vehicle's grade and comfort, The center console, door panels and other parts are expected to be wrapped in soft materials with a delicate touch, The seats are expected to be made of genuine leather or artificial leather, equipped with electric adjustment, heating, ventilation and other functions to improve riding comfort, In addition, the vehicle may also be equipped with a panoramic sunroof, ambient lights and other configurations to further enhance the comfort and luxury of the car,
在方向盘设计方面,2026款MG7预计将采用三辐式运动方向盘,方向盘的材质预计将采用真皮包裹,握感舒适。方向盘上预计将集成多功能按键,如音量控制、电话控制、辅助驾驶控制等,方便用户操作。此外,方向盘还可能支持电动调节、加热功能,进一步提升使用便捷性与舒适性。
In terms of steering wheel design, the 2026 MG7 is expected to adopt a three-spoke sporty steering wheel, and the material of the steering wheel is expected to be wrapped in genuine leather with a comfortable grip, The steering wheel is expected to be integrated with multi-function buttons, such as volume control, phone control, assisted driving control, etc,, which is convenient for users to operate, In addition, the steering wheel may also support electric adjustment and heating functions, further improving the convenience and comfort of use,
第二节 车机系统:智能互联功能的全面升级
车机系统是智能座舱的核心组成部分,也是提升用户交互体验的关键。2026款MG7的车机系统将继续提供在线导航、娱乐等联网功能,并在硬件与软件方面进行全面升级,进一步提升系统的流畅性与功能丰富度。
The vehicle-machine system is a core part of the intelligent cockpit and a key to improving the user interaction experience, The vehicle-machine system of the 2026 MG7 will continue to provide online navigation, entertainment and other networked functions, and will be fully upgraded in terms of hardware and software to further improve the system's fluency and function richness,
在硬件方面,2026款MG7的车机系统预计将搭载高性能的芯片,提升系统的运算能力与响应速度。高性能芯片能够支持更加复杂的应用程序运行,同时也能够保证多任务处理的流畅性。此外,车机系统还可能配备更大容量的内存与存储空间,提升系统的运行效率与数据存储能力。
In terms of hardware, the vehicle-machine system of the 2026 MG7 is expected to be equipped with a high-performance chip to improve the system's computing power and response speed, High-performance chips can support the operation of more complex applications, and also ensure the fluency of multi-task processing, In addition, the vehicle-machine system may also be equipped with larger memory and storage space to improve the system's operating efficiency and data storage capacity,
在软件方面,2026款MG7的车机系统预计将搭载最新的操作系统,支持OTA在线升级功能。OTA在线升级功能能够让用户随时随地对车机系统进行升级,获取最新的功能与优化,提升车辆的全生命周期价值。此外,车机系统还将优化交互逻辑,采用更加简洁、直观的操作界面,降低用户的学习成本。
In terms of software, the vehicle-machine system of the 2026 MG7 is expected to be equipped with the latest operating system, supporting OTA online upgrade function, The OTA online upgrade function allows users to upgrade the vehicle-machine system anytime and anywhere, obtain the latest functions and optimizations, and improve the full-life cycle value of the vehicle, In addition, the vehicle-machine system will also optimize the interaction logic and adopt a more concise and intuitive operation interface to reduce the user's learning cost,
在线导航功能是车机系统的核心功能之一。2026款MG7的车机系统预计将搭载高德地图或百度地图等主流导航软件,支持实时路况更新、智能路线规划、语音导航等功能。实时路况更新能够让用户及时了解道路拥堵情况,选择最优路线;智能路线规划能够根据用户的出行时间、目的地等信息,规划出最合理的路线;语音导航则能够让用户在驾驶过程中无需手动操作,提升驾驶安全性。
Online navigation function is one of the core functions of the vehicle-machine system, The vehicle-machine system of the 2026 MG7 is expected to be equipped with mainstream navigation software such as Amap or Baidu Maps, supporting real-time traffic update, intelligent route planning, voice navigation and other functions, Real-time traffic update allows users to timely understand road congestion and choose the optimal route; intelligent route planning can plan the most reasonable route according to the user's travel time, destination and other information; voice navigation allows users to avoid manual operations during driving, improving driving safety,
娱乐功能方面,2026款MG7的车机系统预计将集成丰富的娱乐应用,如音乐、视频、电台等。用户可以通过车机系统在线收听音乐、观看视频、收听电台,丰富驾乘体验。此外,车机系统还可能支持手机互联功能,如CarPlay、CarLife等,实现手机与车机的无缝连接,让用户能够在车机上使用手机的应用程序与功能。
In terms of entertainment functions, the vehicle-machine system of the 2026 MG7 is expected to integrate rich entertainment applications, such as music, video, radio, etc, Users can listen to music online, watch videos, and listen to radio through the vehicle-machine system, enriching the riding experience, In addition, the vehicle-machine system may also support mobile phone connectivity functions, such as CarPlay, CarLife, etc,, to realize seamless connection between mobile phones and the vehicle-machine, allowing users to use mobile phone applications and functions on the vehicle-machine,
第三节 AI语音大模型:人机交互体验的革命性提升
值得关注的是,新款车型将引入AI语音大模型,官方表示这一升级将显著提高语音交互的自然度与功能覆盖范围。AI语音大模型是人工智能技术在汽车领域的重要应用,能够实现更加自然、智能的人机交互,彻底改变传统语音交互的局限性。
It is worth noting that the new model will introduce an AI voice large model, The official stated that this upgrade will significantly improve the naturalness and function coverage of voice interaction, The AI voice large model is an important application of artificial intelligence technology in the automotive field, which can realize more natural and intelligent human-computer interaction, and completely change the limitations of traditional voice interaction,
传统的汽车语音交互系统往往存在识别准确率低、交互不自然、功能覆盖范围窄等问题。用户在使用过程中需要按照固定的指令格式进行操作,学习成本高,使用体验差。而AI语音大模型凭借其强大的自然语言处理能力与深度学习能力,能够实现对自然语言的精准识别与理解,支持用户以更加自然、随意的语言进行交互。
Traditional automotive voice interaction systems often have problems such as low recognition accuracy, unnatural interaction, and narrow function coverage, During use, users need to operate according to fixed command formats, which have high learning costs and poor user experience, With its powerful natural language processing capabilities and deep learning capabilities, the AI voice large model can achieve accurate recognition and understanding of natural language, supporting users to interact in a more natural and casual language,
2026款MG7搭载的AI语音大模型,预计将具备以下核心功能:一是高精度语音识别。该模型能够精准识别不同口音、不同语速的语音指令,识别准确率预计将达到98%以上。无论是标准的普通话,还是带有地方口音的普通话,都能够被精准识别。二是自然语言理解。该模型能够理解用户的意图,支持多轮对话与上下文理解。用户可以通过连续的语音指令与车机系统进行交互,车机系统能够根据上下文信息准确理解用户的需求。例如,用户先说出“我有点冷”,然后再说“把温度调高一点”,车机系统能够理解用户是想将空调温度调高。三是丰富的功能覆盖。该模型能够控制车辆的大部分功能,如空调控制、多媒体控制、导航控制、车窗控制、天窗控制等。用户可以通过语音指令实现对这些功能的精准控制,无需手动操作。四是个性化语音交互。该模型能够根据用户的使用习惯与偏好,进行个性化的语音交互。例如,记住用户常用的空调温度、音乐风格等,为用户提供更加个性化的服务。
The AI voice large model equipped on the 2026 MG7 is expected to have the following core functions: First, high-precision voice recognition, The model can accurately recognize voice commands with different accents and speeds, and the recognition accuracy is expected to reach more than 98%, Both standard Mandarin and Mandarin with local accents can be accurately recognized, Second, natural language understanding, The model can understand the user's intention and support multi-round dialogue and context understanding, Users can interact with the vehicle-machine system through continuous voice commands, and the vehicle-machine system can accurately understand the user's needs according to the context information, For example, if the user first says "I'm a bit cold" and then says "Turn up the temperature a bit", the vehicle-machine system can understand that the user wants to turn up the air conditioning temperature, Third, rich function coverage, The model can control,;。b6a1.cn/ic;most of,;。b6a1.cn/id;the vehicle's,;。b6a1.cn/jc;functions, such,;。b6a1.cn/jd;as air conditioning control,;。b6a1.cn/kc;multimedia control, navigation,;。b6a1.cn/kd;control,;。b6a1.cn/lc;window control,;。b6a1.cn/ld;sunroof control,;。b6a1.cn/mc;etc, Users,;。b6a1.cn/md;can accurately control these functions through voice commands without manual operation, Fourth, personalized voice interaction, The model can perform personalized voice interaction according to the user's usage habits and preferences, For example, remembering the user's commonly used air conditioning temperature, music style, etc,, to provide users with more personalized services,
AI语音大模型的引入,将彻底改变2026款MG7的人机交互体验。用户在驾驶过程中,能够通过自然、流畅的语音指令控制车辆的各种功能,无需分散注意力进行手动操作,极大地提升了驾驶安全性与使用便捷性。同时,AI语音大模型还能够为用户提供更加智能、个性化的服务,让车辆成为真正的“智能出行伙伴”。
The introduction of the AI voice large model will completely change the human-computer interaction experience of the 2026 MG7, During driving, users can control various functions of the vehicle through natural and smooth voice commands, without distracting attention for manual operations, which greatly improves driving safety and convenience, At the same time, the AI voice large model can also provide users with more intelligent and personalized services, making the vehicle a real "intelligent travel partner",
第四章 智能驾驶:NGP高阶辅助驾驶系统的深度解析
第一节 智能驾驶技术的发展现状与趋势
随着人工智能、传感器、大数据等技术的快速发展,智能驾驶技术已成为汽车产业的核心竞争力之一。智能驾驶技术能够通过先进的感知、决策与控制系统,辅助或替代驾驶员完成驾驶任务,降低驾驶疲劳,提升出行安全性。目前,全球智能驾驶技术正处于快速发展阶段,从L2级辅助驾驶向L3级有条件自动驾驶过渡的趋势日益明显。
With the rapid development of technologies such as artificial intelligence, sensors, and big data, intelligent driving technology has become one of the core competitiveness of the automotive industry, Intelligent driving technology can assist or replace drivers to complete driving tasks through advanced perception, decision-making and control systems, reduce driving fatigue, and improve travel safety, At present, global intelligent driving technology is in a stage of rapid development, and the trend of transitioning from L2-level assisted driving to L3-level conditional autonomous driving is becoming increasingly obvious,
据权威机构预测,到2026年,全球L2级及以上级别辅助驾驶车型的销量占比将达到70%以上,L3级有条件自动驾驶车型的销量占比将达到15%以上。在中国市场,由于政策支持与技术研发的加速,智能驾驶技术的普及速度更快。2025年,中国L2级及以上级别辅助驾驶车型的销量占比已达到65%,预计到2026年将超过75%。
According to authoritative forecasts, by 2026, the sales volume of L2-level and above assisted driving models will account for more than 70% of the global total, and the sales volume of L3-level conditional autonomous driving models will account for more than 15%, In the Chinese market, due to policy support and accelerated technological research and development, the popularization of intelligent driving technology is faster, In 2025, the sales volume of L2-level and above assisted driving models in China has reached 65%, and it is expected to exceed 75% by 2026,
当前,智能驾驶技术的竞争主要集中在感知硬件、算法与数据三个核心领域。感知硬件是智能驾驶系统的“眼睛”,能够获取车辆周围的环境信息;算法是智能驾驶系统的“大脑”,能够对感知信息进行处理与决策;数据则是智能驾驶系统的“燃料”,能够通过大量的数据训练提升算法的性能。各大汽车品牌与科技公司纷纷加大在这三个领域的投入,通过搭载更先进的感知硬件、研发更优秀的算法、积累更多的数据,提升智能驾驶系统的性能与可靠性。
At present, the competition in intelligent driving technology is mainly concentrated in three core areas: perception hardware, algorithms and data, Perception hardware is the "eyes" of the intelligent driving system, which can obtain environmental information around the vehicle; algorithms are the "brain" of the intelligent driving system, which can process and make decisions on perception information; data is the "fuel" of the intelligent driving system, which can improve the performance of algorithms through a large amount of data training, Major automobile brands and technology companies have increased their investment in these three areas, and improved the performance and reliability of intelligent driving systems by equipping more advanced perception hardware, developing better algorithms, and accumulating more data,
第二节 NGP高阶辅助驾驶系统的硬件配置解析
在智能驾驶方面,2026款MG7将配备NGP高阶智能辅助驾驶系统。该系统依托23个感知硬件与品牌自主研发的算法,能够实现包含智能巡航、自动变道辅助、自适应巡航及自动紧急制动等在内的22项辅助驾驶功能。23个感知硬件的配置,使其具备了全方位、高精度的环境感知能力,为智能驾驶功能的实现提供了坚实的基础。
In terms of intelligent driving, the 2026 MG7 will be equipped with the NGP high-level intelligent assisted driving system, Relying on 23 perception hardware and independently developed algorithms by the brand, the system can realize 22 assisted driving functions including intelligent cruise, automatic lane change assist, adaptive cruise and automatic emergency braking, The configuration of 23 perception hardware enables it to have comprehensive and high-precision environmental perception capabilities, laying a solid foundation for the realization of intelligent driving functions,
2026款MG7的NGP高阶辅助驾驶系统的感知硬件主要包括以下几个部分:一是激光雷达。激光雷达是当前智能驾驶系统中最重要的感知硬件之一,能够通过发射激光束获取车辆周围环境的三维信息,具备探测距离远、精度高、抗干扰能力强等优点。2026款MG7预计将配备1颗激光雷达,安装在车头部位,最大探测距离预计将达到200米以上,能够精准识别车辆、行人、非机动车、障碍物等目标。二是毫米波雷达。毫米波雷达能够通过发射毫米波获取车辆周围环境的信息,具备良好的测速、测距能力,能够在雨、雪、雾等恶劣天气条件下稳定工作。2026款MG7预计将配备5颗毫米波雷达,分别安装在车头、车尾与车身侧面,用于中远距离目标的探测与跟踪。三是超声波雷达。超声波雷达主要用于近距离目标的探测,如泊车时的障碍物识别,具备探测精度高、成本低等优点。2026款MG7预计将配备12颗超声波雷达,分布在车身周围,用于近距离障碍物的探测。四是高清摄像头。高清摄像头能够获取车辆周围环境的图像信息,用于识别交通信号灯、交通标志、车道线等道路信息。2026款MG7预计将配备5颗高清摄像头,分别安装在车头、车尾、后视镜等部位,实现360度全景影像覆盖。
The perception hardware of the NGP high-level assisted driving system of the 2026 MG7 mainly includes the following parts: First, lidar, Lidar is one of the most important perception hardware in current intelligent driving systems, It can obtain 3D information of the environment around the vehicle by emitting laser beams, and has the advantages of long detection distance, high precision, and strong anti-interference ability, The 2026 MG7 is expected to be equipped with 1 lidar, installed at the front of the car, The maximum detection distance is expected to reach more than 200 meters, which can accurately identify targets such as vehicles, pedestrians, non-motor vehicles, and obstacles, Second, millimeter-wave radar, Millimeter-wave radar can obtain information about the environment around the vehicle by emitting millimeter waves, has good speed measurement and distance measurement capabilities, and can work stably under severe weather conditions such as rain, snow, and fog, The 2026 MG7 is expected to be equipped with 5 millimeter-wave radars, installed at the front, rear and side of the vehicle, for the detection and tracking of medium and long-distance targets, Third, ultrasonic radar, Ultrasonic radar is mainly used for the detection of short-distance targets, such as obstacle identification during parking, and has the advantages of high detection precision and low cost, The 2026 MG7 is expected to be equipped with 12 ultrasonic radars, distributed around the vehicle body, for the detection of short-distance obstacles, Fourth, high-definition cameras, High-definition cameras can obtain image information of the environment around the vehicle, which is used to identify road information such as traffic lights, traffic signs, and lane lines, The 2026 MG7 is expected to be equipped with 5 high-definition cameras, installed at the front, rear, rearview mirrors and other parts, to achieve 360-degree panoramic image coverage,
除了感知硬件外,2026款MG7的NGP高阶辅助驾驶系统还配备了高性能的域控制器。域控制器是智能驾驶系统的“大脑”,能够对来自各个感知硬件的信息进行融合处理、决策规划与控制执行。2026款MG7的域控制器预计将采用多核CPU与GPU架构,运算能力强大,能够实时处理海量的感知数据,并快速做出决策判断。此外,域控制器还具备良好的扩展性与兼容性,能够支持后续通过OTA升级的方式,增加新的智能驾驶功能。
In addition to perception hardware, the NGP high-level assisted driving system of the 2026 MG7 is also equipped with a high-performance domain controller, The domain controller is the "brain" of the intelligent driving system, which can fuse, process, make decisions, plan and control the information from various perception hardware, The domain controller of the 2026 MG7 is expected to adopt a multi-core CPU and GPU architecture with strong computing power, which can process massive perception data in real time and make quick decisions, In addition, the domain controller also has good scalability and compatibility, and can support the addition of new intelligent driving functions through OTA upgrades in the future,
NGP高阶辅助驾驶系统的核心功能解析
依托强大的感知硬件与先进的算法,2026款MG7的NGP高阶辅助驾驶系统能够实现22项辅助驾驶功能,涵盖了高速路、城市道路等多种出行场景,为用户提供全场景的智能驾驶体验。以下将对其中的核心功能进行详细解析。
Relying on powerful perception hardware and advanced algorithms, the NGP high-level assisted driving system of the 2026 MG7 can realize 22 assisted driving functions, covering various travel scenarios such as highways and urban roads, providing users with a full-scenario intelligent driving experience, The core functions are analyzed in detail below,
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